In this campaign, I wanted to give spring beauty a bit of a refresh. I created & styled small scenes with beauty products propped on what I started referring to as “futuristic pillars.” I wanted to raise the products up, give them some stature, and puncture them to the foreground so that they didn’t blend in or sink. I wanted to inspire customers to reach for something new or different. To support the promotions, there were print pages, digital elements, and in-store signage – all of which I art directed, styled, and designed.