The Fall Beauty Event is a very important promotional time for the beauty & wellness team, with several media touch points. I was responsible for the overall look and feel, and making sure that vision was seen through execution.

The largest piece was the 4 page print ad, with supporting pieces including email, social, and web placements.

The business team wanted to stick with the purple color palette, but in choosing warmer shades, we were able to play with tones that felt more appropriate for fall. Using floating disks as props and a dark, defined shadow, we were able to lift products up, as though they were floating above the page. The result is something that feels futuristic and fresh, which helped to bolster the aspirational nature of beauty & wellness during the promotional event.